ATHLETICS: GREAT ABEOKUTA 10KM RACE UNVEILS RITE FOODS AS HEADLINE SPONSOR

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Nilayo Sports Management Limited, organizers of the Great Abeokuta 10KM Race has announced Rite Foods Limited as the headline sponsor of the race.

Mr. Bukola Olopade, the Chief Executive Officer of Nilayo Sports Management Limited said “We are delighted to announce Rite Foods Limited as Headline sponsor of the second edition of Great Abeokuta 10KM Race.

This partnership also perfectly coincides with the concept of this edition which is to be ran solely by Nigerians”.

“All runners will have the ultimate dollar prize to contest for, this event will mark itself as Nilayo Sports will be organising a road race without foreign runners for the very first time.”

“We felt that it is important to push the Nigerian narrative, that is why we also themed this year’s race “Naija, race for homeland; it’s necessary to showcase the dynamism of our strength as a nation of great people who are committed to excellence in all human endeavors”.

Boluwatife Adedugbe, Assistant Brand Manager, Rite Foods LTD. Said “The event is going to be extremely memorable; attendees are going to be treated to a refreshing experience with the fantastically array of quality products strategically positioned at all race points in following through with an experience like never before.

“This strategic partnership with Nilayo Sports fits perfectly with promoting the
proudly Nigerian narrative with Rite Foods being a pioneer of the “Proudly
Nigerian and Truly World Class Narrative” in the FMCG industry, which is
significant to the event essence.”
The Bigi Abeokuta 10KM Race is scheduled for 13th of November 2021. The route
starts at Ake Palace and end at M.K.O Abiola International Stadium. The event
will feature a 10KM Race and a Wheelchair category.
The race is greatly supported by Ogun state government. Other sponsors include
Access Bank, Kenya Airways, Suzuki, Ecogas and IBD Hotels.
About Rite Foods: Rite Foods Limited is a truly world class, proudly Nigerian
Foods and Beverages manufacturing company which began food production in
March 2008. Rite Foods is a major player in the sausage segment of the
food industry and is gradually gaining market share in the soft drinks and energy
drinks’ segment of the beverage industry in Nigeria. Rite Foods Limited
manufactures under high ethical standards and hygienic conditions to produce
quality products that are fit for consumption.
About Nilayo Sports Management Limited: Nilayo Sports Management Ltd is a
sports management and marketing company based in Lagos, Nigeria. Nilayo has
worked with some of the biggest names in the world of sports including World
Athletics, Confederation of African Athletics and Athletics Federation of Nigeria.
Nilayo organises several sporting events across the country, which include
Access Bank Lagos City Marathon which is the biggest Marathon in Africa and elite labelled by World Athletics, Great Abeokuta 10KM Race, Africa’s foremost ultra race, the Valuejet IAU African Championship, a 50km Ultra Race held in Remo, Ogun State among others

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